The classic self-help book, “The Greatest Salesman in the World” by Og Mandino is considered a guide to the philosophy of salesmanship and success. In this book, the principles of success are given to us by telling the story of Hafid, a poor camel boy who achieves a life of abundance.
Personally, this book had a very real impact on my life. I had the opportunity to read it several times in my mid-20s but always shrugged it off. When I did finally read it – I read it over and over….and applied many of the lessons to my outlook on life.
The 1st “scroll” or lesson in this book is sub-titled “Today I Begin A New Life” – I’m gonna share parts of this with you, so that those of you who really want to master the art of salesmanship and become successful can decide if reading this book is for you or not – either way – these are words of wisdom.
Scroll 1 – The Greatest Salesman in the World
Today I begin a new life.
Today I shed my old skin, that has suffered the bruises of failure and the wounds of being mediocre too long.
Today I am born anew and my birthplace is a vineyard where there is fruit for all.
Today I will pluck grapes of wisdom from the tallest and fullest vines in the vineyard, these were planted by the wisest of my profession who have come before me, generation upon generation.
Today I will savor the taste of grapes from these vines and swallow the seed of success buried in each, and new life will sprout within me.
The career I’ve chosen has many opportunities, but it is also a path filled with heartbreak and despair. If the bodies of those who have failed in music, were piled one on top of the other, they would make a mountain that casts a shadow down upon all the pyramids of the earth.
Yet I will not fail, as others, for in my hands I now hold the charts which will guide me through perilous waters to shores which only yesterday seemed but a dream…To create the olive, which is the king of all trees, a hundred years is required…Now I plan to become the greatest of olive trees and, in truth, the greatest of all salesmen, the greatest of all artists.
And how will this be accomplished? I really don’t have the knowledge nor the experience to achieve greatness in the music industry, and I’ve already stumbled around in ignorance and fallen into pools of self-pity. The answer is simple. I will start my journey free from the weight of unnecessary knowledge or the handicap of meaningless experience. Nature already has supplied me with knowledge and instinct far greater than any beast in the forest and the value of experience is overrated, usually by old men who nod wisely and speak stupidly.
In truth, experience teaches thoroughly yet her course of instruction devours men’s years so the value of her lessons diminishes with the time necessary to acquire her special wisdom. The end finds it wasted on dead men. Furthermore, experience is comparable to fashion; an action that proved successful today will be unworkable and impractical tomorrow.
Only principles endure and these I can learn. The laws that will lead me to greatness are available to me if I search dilligently for them, and what they will teach me is more to prevent failure than to gain success, for what is success other than a state of mind?
Which two, among a thousand artists, will define success in the same words?? Record sales?? Being on BET or MTV?? Money?? Plaques?? Tours?? Each artist has a different definition of success, yet failure is always described in one way.
Failure is person’s inability to reach their goals in life, whatever they may be.
In truth, the only difference between those who have failed and those who have succeeded lies in the differences of their habits. Good habits are the key to all success. Bad habits are the unlocked door to failure.
I modified a few words here and there to help make it easier to read. This book isn’t required reading for artists, but it is a very motivational book for those seeking the best way to sell themselves and/or their musical ability. There are 10 lessons in “The Greatest Salesman In The World” – I’ve used them all and continue to use them on my path to success.
Wishing you the best as you embark on your path…..
Tony Guidry is Senior Marketing Manager for A Scratchy Throat.
A Scratchy Throat – the brainchild of music industry mainstay Wendy Day – provides professional social media marketing specifically designed for today’s aspiring artists.