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Think of the music business as a puzzle with 10,000 pieces. You’ll have to work through trial and error to put everything together, but if you are organized and focused it’s only a matter of time before you solve the puzzle.

Don’t get overly excited just because you’ve got the bottom left corner done. That doesn’t mean you’ve completed the picture. In other words, if you’re beginning to get paid bookings or if club djs are playing your single heavy the picture isn’t complete yet. These are accomplishments, but they’re not completion of your task to be successful with your music.

Sitting around staring at the box and daydreaming won’t help you….but studying the whole picture AND the pieces can help you begin to place things in their proper place.

Don’t try to force pieces where they don’t belong in an attempt to make them fit the way that YOU want them to fit.

Study the big picture and master the process of connecting and linking the pieces until the picture begins to form. As portions of the picture begin to form, remain focused at trying different pieces in different locations. Keep an open mind and don’t be distracted by anyone saying that this puzzle is too complicated.

In the music industry you’ll see super talented artists not get their proper recognition. Don’t allow yourself to say “the industry doesn’t like talented artists”. Look at Kendrick Lamar, Schoolboy Q, AB Soul — look at J. Cole — look at Big Sean — none of these guys are “gangster rappers” and all of them are lyrical. Dig deeper than their latest video to understand their rise to fame. Decipher the puzzle. Did all Big Sean need was a Kanye co-sign? Or did he make great music that was marketed to perfection by Def Jam (which distributes GOOD Music)?

Also in the industry you’ll see artists rise to prominence that aren’t exactly stellar talents. I won’t name names. I’ll just say that as an indie artist you can be discouraged by the next person’s success. They may have made a simple song with a catchy hook and on point production that they pushed and pushed and pushed until breaking through. When you’re working on your puzzle don’t compare your talent to others as a way of complaining for your lack of success. Don’t ever ever blame. Study the bigger picture. Break it down into pieces that plainly show the process that can lead a mediocre skilled artist to prominence.

It is your responsibility to separate and sort the pieces. It is your responsibility to put all the pieces in place exactly how they fit & precisely where they go. If you work on this puzzle consistently and are dedicated to solving it, the process will take time.

The amount of time you need to put everything in it’s place and create the completed picture of your music industry destiny depends solely on you. It’s not an overnight process or a one month process. The completion of this puzzle takes years (yes YEARSSSS)!!!




Be dedicated. Remain focused. Stay consistent. For those few who are able to decipher the placement of all the pieces; success in the music industry is a beautiful picture.

I wish you the best in pursuit of your dreams.



2iAmThaConnect for iatc site


Tony Guidry is Senior Marketing Manager for A Scratchy ThroatA Scratchy Throat – the brainchild of music industry mainstay Wendy Day – provides professional social media marketing specifically designed for today’s aspiring artists. Tony is also owner of Authentic Artists Alliance and exclusive booking contact for Trouble (Duct Tape Ent/2 Tru Ent), O.Z. Mr. 28 Grams (Fratt Boi Muzic Group) and Racked Up Ready (Bow Ent). For digital marketing services or booking inquiries email: or

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